Giina the proprietor of Absolute Cravings initially operated a cafe servicing 100+ staff in an office building. From the onset Giina had always preferred to prepare food from scratch rather than out of packets.  Due to the large number of staff many dietary requirements needed to be considered and Giina spent many months researching menu options. During this time Giina also reflected on her personal and familys health and how food ingredients can affect individuals. This passion has driven Giina to finish studies as a health coach where she studied holistic nutrition through Integrative Nutrition USA .

Giina’s research lead her to Paleo.  The paleo diet is based on the foods ancient ancestors might likely have eaten, such as meat, nuts, and berries, and excludes food to which they had not yet become familiar, like dairy and grains. In the simplest form Paleo consists of natural and whole foods.

Today Absolute Cravings not only offers healthy options to office staff but also has an expanding business supplying to an online and walk-in customer base.

A little about PALEO meals

The Paleo way of eating is based upon the idea of eating the foods our bodies were designed to digest through thousands of years of evolution.  These foods were available to early people through hunting and gathering  of meat, fish, nuts, seeds, fruits and vegetables.  Advances in technology have made other forms of food available for consumption of grains, dairy, and processed foods, which are not as easy for our bodies to digest. The foods recommended for Paleo generally provide our bodies with more efficient, long-lasting energy that also aid in burning fat. Paleo foods are considered to be optimal for digestion, blood sugar regulation, metabolism, and sleep.

Product Offering:

Absolute Cravings offers a selection of healthy meals weekly that are healthy that are bursting with natural flavours. Each week different selections are offered for ordering. All selections are prepared fresh and are never frozen.  Each meal is packaged in sealed containers that can be heated. The average shelf life from delivery is five days however after purchase most meals can be frozen at the discretion of the customer.

Absolute Cravings also offer Raw treats, Fitness inspired meals, Keto Meals, Salads and boxed platters. 

All product lines are labelled with dietary and instructions of use.